The Uncovered Podcast

Abby Miller Levy of Primetime Partners: The Future of How We Age

March 01, 2022 PJC Season 3 Episode 3
The Uncovered Podcast
Abby Miller Levy of Primetime Partners: The Future of How We Age
Show Notes

Episode Summary:
In our third episode of Season 3, Matt joins forces with Marissa Millbury, VP at PJC,  to speak with Abby Miller Levy, Managing Partner & Co-Founder of Primetime Partners.   We learn more on how she went from wellness entrepreneur to founding Primetime Partners in 2020 which is focused on the trillion dollar global sector of Aging.   A powerful conversation around this particular sector that is ripe for innovation.

What is Uncovered: 

  • The catalyst behind Primetime Partners 
  • Why Abby went from writing business plans for older adults to instead starting her own VC fund
  • The strategic steps she took to get Primetime Partners off the ground 
  • What surprised her the most with fundraising 
  • The staggering statistics around our aging population & the enormous amount of white space in this sector 
  • The biggest challenges Abby has faced thus far with starting Primetime 

Learn More About:

Abby Miller Levy:
Abby is the Managing Partner & Co-Founder of Primetime Partners.  Abby has spent her career helping businesses and consumer brands grow as an operator, entrepreneur and advisor, most notably in the wellness sector. Prior to Primetime Partners, Abby was an executive at SoulCycle, where she oversaw business development and revenue growth outside the consumer studio business, with an emphasis on building new digital products as the Senior Vice President of Strategy & Growth. Abby has also been a Founder herself, teaming with Arianna Huffington to launch Thrive Global, a behavior change technology company focused on employee productivity and wellness. Abby served as President of Thrive Global and remains on the Thrive Board. Abby began her career at McKinsey & Company then led product development at OXO International. She is a graduate of Princeton University and Harvard Business School.  Connect with Abby on LinkedIn. 

Primetime Partners:
Primetime is an early-stage venture capital fund that invests in, and builds from the ground up, companies that can transform the quality of living for older adults.

They support the founders and organizations that create meaningful new products, services and experiences in the under-served, trillion dollar global sector of Aging.  They accelerate business growth through their direct-to-consumer marketing expertise,  their strategic distribution partners, synergies across portfolio companies and an engaged network of advisors. Also core to their mission, is to unlock the talent and expertise of experienced older adults as founders and business builders.  Follow on:  LinkedIn. 

Quotes from Abby: 

  • "Don’t discredit anyone’s questions or criticism. I think it's really easy to say, ‘oh, they just don't get it.’ Or, you know, ‘screw them’ or whatever else it is, but actually, in the critiques is where you can learn the most.  I felt that way when I fundraised in the past and I still feel like it raises your game to get that criticism and feedback.” 
  • “The emotional reaction of being told no still takes getting used to, even if you have been successful and are prepared and know the stats of first time funds” 
  • “Fifty percent of Americans are going to run out of money and no one's dealing with it or talking about it. There's only two million senior living beds in our country. How are people going to age in place? There are just tons of macro issues that entrepreneurs can help solve.”